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When Are Fixed Price Listings Cheaper Than Running An Auction On eBay?



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Natasha writes, “Terry, you used to have a page that showed when it was cheaper to use a fixed price listing instead of an auction listing on eBay.”

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Because eBay charges a sliding final value fee for fixed price listings and a flat fee for auctions, there are price points where you’ll save money using fixed price listings.

The sliding fees are different for store owners and basic sellers so I’ll run the numbers each way.

Here are the price points for sellers WITHOUT eBay Stores:

  • Electronics sold above $3450 are CHEAPER listed as auctions.

  • Clothing shoes and accessories sold for between $753 and $1950 are cheaper as fixed price listings.

  • Books, DVDs & Movies, Music, and Video Games sold for between $106.25 and $3287.00 are cheaper as fixed price listings.

  • All other categories items sold between $83.33 and $2875 are cheaper as fixed price listings.

For eBay store operators:

  • Electronics are cheaper as fixed price listings below $75.00, and above $3450.00

  • Clothing is ALWAYS more expensive when sold with a fixed price listing.

  • Books are ALWAYS more expensive when sold with a fixed price listing

  • All other categories is ALWAYS more expensive when sold with a fixed price listing.

Note that the above ranges assume the auction is listed WITHOUT reserve and do not factor in the insertion fees.

See does an eBay store make sense for you for a comparison of store fees and basic fees.


Did this answer your question? If not, try looking at the questions and answers within the ebay stores, General category, or do a search for other questions.
If you are unable to find an answer to your question, send me an email, and I will answer it.

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