When Does It Make Sense To Have An eBay Store?
Hello Terry
Thank you for your very informative newsletter, it got me thinking about my own eBay enterprise.
May I ask you a question, I will understand if you don’t have time to reply.
I have been selling on eBay for about two years, I sell things of interest to a small niche market consisting of bookbinders, I think we are doing ok, we now list about 25 items regularly and have plans to expand considerably.
I have read your newsletter, and frankly learned quite a lot from them.
My question is this.
I like some aspects of running a store on eBay, in particular the lower listing fees. But I understand that store listings do not get the same exposure that ordinary auction listings do, and I am concerned that our sales will suddenly drop off if I open a store.
Any thoughts on this Terry?
Thank you.
Richard Norman
Richard,
An eBay store makes sense if you build a client list and get them to come back. I assume you sell things that are used up rather than tools? Is that the case?
How are the people finding your auctions? Are there other auctions running for the same keywords? If not, your store listings will come up in the search results.
The Sellathon tracker will tell you exactly how people get into your auctions and which ones are buying. I think it’s $5.00 a month and will give you some great information.
Is there one product that acts as a doorway product? Listing that as an auction in order to drive people into your store is a good tactic. You can link to your store from an auction.
A recent development is eBay store categories show up in Google search results. This helps get buyers into your store. When you are naming your store categories use keywords people search for on Google.
You can see suggested keywords using the free keyword tool provided by Wordtracker.
For the price of setting up an eBay store, you might as well test it for a few months and see what happens.
Terry
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