Open An eBay Store or Build A Website?
I have an eBay store. I feel like I pay more in fees than make any money. Is it more important to have an eBay store or have your own website?
Thanks for your help.
Ann
Ann,
There are some cases when an eBay store makes sense. Most cases that work are when you are selling items with little competition. This is because the store items only come up in searches if there aren’t many auctions for similar items.
People don’t search eBay stores. The new eBay Express that was designed to get people looking at store listings is a failure. If you cannot drive the traffic to your store from your other auctions or a website, the store won’t work for competitive items.
In every case, you should also have your own website. Having your own site allows you to build a newsletter list, make sales without paying eBay fees, and generate traffic through search engines.
One important note here. I’ve heard many times about people who bought ready made websites. Some of these sites come loaded with products supplied by a drop shipper, others have articles and affiliate links. These sites are almost never worth the money. I say almost because if you have an existing stream of visitors, these sites can generate profits.
Terry
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